Available for work
Design that
delivers results.
Strategic design that drives growth, not just looks good. I create everything your brand needs to attract customers and turn them into sales.
Latest Projects
"Beatrice has an excellent eye for creative graphical illustration, particularly needed when conveying complex technologies through apps and interfaces. She is exceptionally efficient, producing the highest level content to tight deadlines. Her style brings a more engaging and personal touch to interfaces tailored for the non-engineer."
Thom Whiffen
Product Leader · Green Energy Options
"Beatrice has an excellent eye for creative graphical illustration, particularly needed when conveying complex technologies through apps and interfaces. She is exceptionally efficient, producing the highest level content to tight deadlines. Her style brings a more engaging and personal touch to interfaces tailored for the non-engineer."
Thom Whiffen
Product Leader · Green Energy Options
Skills & Tools
that move the whole product forward
Skills & Tools
that move the whole product forward
Skills & Tools
that move the whole product forward
Skills & Tools
that move the whole product forward
Software proficiency
Figma
Claude
Framer
Webflow
Rive
Blender
Blender
Trello
ChatGPT
Claude
Claude
Claude
Trello
Claude
Claude
Claude
Cross-channel Design
Design Systems
Accessibility Advocacy
AI-assisted Design/ Vibe Coding
Team Mentoring
Data-informed Decisions
Motion & Interaction
End-to-end Delivery
Designing experiences
that solve real problems.
Designing experiences
that solve real problems.
Designing experiences
that solve real problems.
Designing experiences
that solve real problems.
Scratch to find out more about me
PLAN / PRO
PREIOD / 8760H
GENERATED
5/21/2026
5 PM
$299
$299
My work history
Santander
UI/UX Manager
2021 – Present
Green Energy Options
Senior UI/UX Designer
2019 – 2021
4PSA
Product Designer
2018-2019
Show all
I love turning ideas into something real through design. What started as a hobby turned into a career when I discovered how design can make things both look great and work better.
I focus on creating user interfaces that serve a real purpose – making sure they're not just pretty, but actually solve problems. Whether I'm working on a mobile app or a website, my goal is to make something that feels natural and easy to use.
I'm a bit of a perfectionist when it comes to the small stuff, but I think that's what makes good design great. This attention to detail helps me build strong relationships with clients, as they know I'll put the same care into their project that they would.
Licenses & certifications
Licenses & certifications
Licenses & certifications
Licenses & certifications
Nielsen Norman Group · Jul 2025
UX Certificate
NNg's flagship UX certification covers the full spectrum of user experience practice - from research methods and usability testing through to information architecture, interaction design, and design strategy. Completing this while working at Santander gave me a structured framework to sit alongside over a decade of applied experience, and sharpened the way I articulate design decisions to non-design stakeholders.
UX strategy
Research methods
Design communication
Nielsen Norman Group · Jul 2025
UX Certificate
NNg's flagship UX certification covers the full spectrum of user experience practice - from research methods and usability testing through to information architecture, interaction design, and design strategy. Completing this while working at Santander gave me a structured framework to sit alongside over a decade of applied experience, and sharpened the way I articulate design decisions to non-design stakeholders.
UX strategy
Research methods
Design communication
Nielsen Norman Group · Jul 2025
UX Certificate
NNg's flagship UX certification covers the full spectrum of user experience practice - from research methods and usability testing through to information architecture, interaction design, and design strategy. Completing this while working at Santander gave me a structured framework to sit alongside over a decade of applied experience, and sharpened the way I articulate design decisions to non-design stakeholders.
UX strategy
Research methods
Design communication
Santander · Jul 2024
Behavioural Economics
This course gave me a deep understanding of how psychological, cognitive, and emotional factors shape the decisions people make - particularly in a financial context. The focus on digital adoption was directly applicable to my work: understanding why users behave differently from how they say they will, and using those insights to reduce friction and support better decision-making at the moments that matter most.
App Psychology
Behavioural insight
Digital adoption
Santander · Jul 2024
Behavioural Economics
This course gave me a deep understanding of how psychological, cognitive, and emotional factors shape the decisions people make - particularly in a financial context. The focus on digital adoption was directly applicable to my work: understanding why users behave differently from how they say they will, and using those insights to reduce friction and support better decision-making at the moments that matter most.
App Psychology
Behavioural insight
Digital adoption
Santander · Jul 2024
Behavioural Economics
This course gave me a deep understanding of how psychological, cognitive, and emotional factors shape the decisions people make - particularly in a financial context. The focus on digital adoption was directly applicable to my work: understanding why users behave differently from how they say they will, and using those insights to reduce friction and support better decision-making at the moments that matter most.
App Psychology
Behavioural insight
Digital adoption
Nielsen Norman Group · Jun 2024 · Jun 2022
Customer Journey Management
This NNg course covers mapping, analysing, and designing end-to-end customer journeys across multiple touchpoints. It deepened how I identify where experiences break down across channels - not just within a single product - and how to present that complexity to stakeholders in a way that drives real change. Completing it twice reflects how central journey thinking is to every service design problem I work on.
Service design
Journey mapping
Cross-channel UX
Nielsen Norman Group · Jun 2024 · Jun 2022
Customer Journey Management
This NNg course covers mapping, analysing, and designing end-to-end customer journeys across multiple touchpoints. It deepened how I identify where experiences break down across channels - not just within a single product - and how to present that complexity to stakeholders in a way that drives real change. Completing it twice reflects how central journey thinking is to every service design problem I work on.
Service design
Journey mapping
Cross-channel UX
Nielsen Norman Group · Jun 2024 · Jun 2022
Customer Journey Management
This NNg course covers mapping, analysing, and designing end-to-end customer journeys across multiple touchpoints. It deepened how I identify where experiences break down across channels - not just within a single product - and how to present that complexity to stakeholders in a way that drives real change. Completing it twice reflects how central journey thinking is to every service design problem I work on.
Service design
Journey mapping
Cross-channel UX
Digital Accessibility Center · Jan 2023
Accessibility Evaluation Methodology
DAC accreditation covers the systematic evaluation of digital products against WCAG standards - going well beyond a checklist and into how users with disabilities experience products in practice. This sits alongside real hands-on work: at GEO I rebuilt an app from 2% accessible to full WCAG compliance.
WCAG compliance
Inclusive design
Accessibility advocacy
Digital Accessibility Center · Jan 2023
Accessibility Evaluation Methodology
DAC accreditation covers the systematic evaluation of digital products against WCAG standards - going well beyond a checklist and into how users with disabilities experience products in practice. This sits alongside real hands-on work: at GEO I rebuilt an app from 2% accessible to full WCAG compliance.
WCAG compliance
Inclusive design
Accessibility advocacy
Digital Accessibility Center · Jan 2023
Accessibility Evaluation Methodology
DAC accreditation covers the systematic evaluation of digital products against WCAG standards - going well beyond a checklist and into how users with disabilities experience products in practice. This sits alongside real hands-on work: at GEO I rebuilt an app from 2% accessible to full WCAG compliance.
WCAG compliance
Inclusive design
Accessibility advocacy
I don't just design products.
I help businesses build things that move the numbers
I don't just design products.
I help businesses build things that move the numbers
I don't just design products.
I help businesses build things that move the numbers
I don't just design products.
I help businesses build things that move the numbers
End-to-end service design
From the app to the call centre to the ATM. I design the whole thing, not just one screen.
Accessibility built in
DAC accredited. WCAG from the ground up, not bolted on at the end.
Design leadership
I run teams, run crits, mentor designers, and still ship product myself.
Outcomes that show up in numbers
46% retention uplift. 63% conversion. 32% workload reduction. Design that moves the needle.
Accessibility first
Accessibility first
Only 2% of the GEO app was accessible when I joined. I rebuilt it. 63% conversion uplift followed.
Only 2% of the GEO app was accessible when I joined. I rebuilt it. 63% conversion uplift followed.
Satisfied customers
Designed across Santander's full digital estate. Millions of users, every channel.
Satisfied customers
Designed across Santander's full digital estate. Millions of users, every channel.
Fully responsive
One experience across all screens. From mobile, through tablet to desktop.
What people say
In their own words - about me
What people say
In their own words - about me
What people say
In their own words - about me
What people say
In their own words - about me
"I was amazed by how intuitive and user-friendly everything felt. It's clear she is obsess over every pixel, every transition, to create experiences that delight"
Rick O'connell
Business owner
"I was amazed by how intuitive and user-friendly everything felt. It's clear she is obsess over every pixel, every transition, to create experiences that delight"
Rick O'connell
Business owner
Beatrice is a strong willed, self motivated Ul designer who's also flexible enough and willing to adapt her designs to solve both technical and project challenges. She can iterate designs quickly during prototyping and implementation and she delivers quality work on time.
Lisandre Toullec-Merten
Mobile Applications Developer
Beatrice is a strong willed, self motivated Ul designer who's also flexible enough and willing to adapt her designs to solve both technical and project challenges. She can iterate designs quickly during prototyping and implementation and she delivers quality work on time.
Lisandre Toullec-Merten
Mobile Applications Developer
Wonderfull person to work with, fluent in both English and Romanian, highly motivated, with exceptional UX / Ul skills, talented when it comes up to making Ul mockups for our mobile applications team.
Pop Alexandru
Senior Software Developer
Wonderfull person to work with, fluent in both English and Romanian, highly motivated, with exceptional UX / Ul skills, talented when it comes up to making Ul mockups for our mobile applications team.
Pop Alexandru
Senior Software Developer
Wonderfull person to work with, fluent in both English and Romanian, highly motivated, with exceptional UX / Ul skills, talented when it comes up to making Ul mockups for our mobile applications team.
Pop Alexandru
Senior Software Developer
One of the best designers l've worked with. That coming from a developer, I think says a lot. Beatrice was always happy to talk through her design ideas and get the team involved. I'd love to work with her on any given day!
Eduard Scripcarasu
Senior Software Engineer
One of the best designers l've worked with. That coming from a developer, I think says a lot. Beatrice was always happy to talk through her design ideas and get the team involved. I'd love to work with her on any given day!
Eduard Scripcarasu
Senior Software Engineer
One of the best designers l've worked with. That coming from a developer, I think says a lot. Beatrice was always happy to talk through her design ideas and get the team involved. I'd love to work with her on any given day!
Eduard Scripcarasu
Senior Software Engineer
With great user-friendly CRM, our sales team can now work smarter, not harder. Deal tracking, reports, traffic - it's all automated and accessible in one place.
Elena Carstoiu
Founder
With great user-friendly CRM, our sales team can now work smarter, not harder. Deal tracking, reports, traffic - it's all automated and accessible in one place.
Elena Carstoiu
Founder
With great user-friendly CRM, our sales team can now work smarter, not harder. Deal tracking, reports, traffic - it's all automated and accessible in one place.
Elena Carstoiu
Founder
We've seen increase in site traffic, lead generation, and sales. I can't recommend Beatrice enough. She truly transformed our website and design!
Anne Weying
Cloud Sales Executive
We've seen increase in site traffic, lead generation, and sales. I can't recommend Beatrice enough. She truly transformed our website and design!
Anne Weying
Cloud Sales Executive
We've seen increase in site traffic, lead generation, and sales. I can't recommend Beatrice enough. She truly transformed our website and design!
Anne Weying
Cloud Sales Executive
Let's work
TOGETHER
Senior UI/Ux
DEsgner
System Design Specialist
I’m always excited to take on new challenges and collaborate on meaningful projects. Whether you’re looking for a design leader, a mentor, or a partner to elevate your product experience, I’d love to hear from you.
Let's work
TOGETHER
Senior UI/Ux
DEsgner
System Design Specialist
I’m always excited to take on new challenges and collaborate on meaningful projects. Whether you’re looking for a design leader, a mentor, or a partner to elevate your product experience, I’d love to hear from you.
Let's work
TOGETHER
I’m always excited to take on new challenges and collaborate on meaningful projects. Whether you’re looking for a design leader, a mentor, or a partner to elevate your product experience, I’d love to hear from you.